We offer all of the elements of a search optimized branded content online magazine and social media optimization plan. The digital magazine and social media optimization include:
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enContent builds search engine optimized digital magazines on Wordpress, a popular open source CMS system used by over 3.8 million web sites, such as Martha Stewart, eBay, and the NY Times. State-of-the-art network operations and multi-layer security combined with award-winning logo design, professional typography, and extensive SEO features equal unparalleled hosting reliability and creative capabilities.
Enversa’s content strategy relies heavily on organic optimization to deliver the marketing message to a receptive audience. Through content exchange with other sites and blogs, Enversa extends the reach of the message and creates back-links, which help boost organic search engine results and translates to more traffic for the site.
Enversa creates an editorial brief that targets the goals of the project and is based on the results of the Keyword Discovery. Writers then create articlesusing the proper voice and level of techno-jargon to inform, educate and persuade readers, following The Chicago Manual of Style and other reference materials. All articles are reviewed, edited and approved prior to publishing.
Enversa distributes the majority of the content through the digital magazine & exchanges content with similar sites & blogs through back-links and article distribution services. In addition to the web site and affinity program, Enversa uses press release services like PRWeb Direct and Business Wire, as well as a sophisticated platform called Lead Maverick that aggregates content for placement on search engines.
Enversa identifies and develops your brand’s persona so that the brand leaps to life and engages consumers in a unique way through social media optimization. Outlets such as Facebook, Twitter, and MySpace allow us to transform marketing messages from content into ongoing conversations with individuals, wherever they are.
Enversa reports weekly on the progress of articles, site and search engine results. Reports include article title, word count, distribution placement and date; statistics showing number of visitors, sources of traffic, and time onsite; and search engine alert reports that list Enversa’s efforts through additional readership and links back to the primary web site.